Inspired by the 1964 murder of Kitty Genovese, where it was reported that witnesses did nothing.
Psychologists Darley and Latané found that the presence of others inhibits helping behavior.
- Alone: 85% helped
- With 4 others: Only 31% helped
Reasons:
1. Diffusion of Responsibility: "Someone else will do it."
2. Pluralistic Ignorance: "No one else is reacting, so it must not be a big deal."
If you need help, point to a specific person: "You in the blue shirt, call 911!"
Social
Bystander Effect
Why no one helps when everyone is watching