Concepts
All Concepts
Imported from the app archive. Every concept card from the source dataset is available here.
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Social
Cognitive Dissonance
The psychology of why we justify bad habits
Read time 3 min
Cognitive
Dunning-Kruger Effect
Why incompetent people are often the most confident
Read time 3 min
Cognitive
Anchoring Effect
The first number you see controls your judgment
Read time 3 min
Cognitive
Confirmation Bias
Seeing only what you want to see
Read time 3 min
Cognitive
Sunk Cost Fallacy
Throwing good money after bad
Read time 3 min
Social
Bystander Effect
Why no one helps when everyone is watching
Read time 3 min
Social
Milgram Experiment
How ordinary people can commit evil acts
Read time 4 min
Social
Halo Effect
Why beautiful people seem smarter
Read time 3 min
Social
Spotlight Effect
You think everyone is watching you (they're not)
Read time 3 min
Social
Pygmalion Effect
Expectations shape reality
Read time 3 min
Behavioral
Pavlov's Dog
Why dogs drool at a bell
Read time 4 min
Behavioral
Skinner Box
The psychology behind gambling addiction
Read time 3 min
Behavioral
Learned Helplessness
Giving up because you think you can't win
Read time 3 min
Developmental
Attachment Theory
How childhood bonds shape adult love
Read time 4 min
Developmental
Marshmallow Test
Can a 4-year-old's patience predict success?
Read time 3 min
Developmental
Object Permanence
Why peek-a-boo works on babies
Read time 3 min
Personality
Big Five Personality Traits
The 5 ingredients of personality
Read time 4 min
Personality
Impostor Syndrome
Feeling like a fraud despite success
Read time 3 min
Personality
Narcissism
When self-love becomes a disorder
Read time 3 min
Social
Fundamental Attribution Error
It's your character, but for me, it's the situation
Read time 3 min
Behavioral
Operant Conditioning
Learning through rewards and punishments
Read time 3 min
Personality
Maslow's Hierarchy of Needs
You can't philosophize on an empty stomach
Read time 3 min
Cognitive
Serial Position Effect
We remember the beginning and the end, but forget the middle
Read time 3 min
Developmental
Piaget's Cognitive Stages
Children think differently, not just less
Read time 4 min
Evolutionary
Universal Facial Expressions
The 7 faces everyone knows
Read time 3 min
Evolutionary
Micro-expressions
The truth flashes in 0.2 seconds
Read time 3 min
Social
Mehrabian's Rule (7-38-55)
Words are only 7% of communication
Read time 3 min
Social
Chameleon Effect
Mimicry breeds liking
Read time 3 min
Social
Proxemics
Personal space tells a story
Read time 3 min
Cognitive
Cognitive Load (Deception)
Lying makes the brain work harder
Read time 3 min
Marketing
Cialdini's 6 Principles
The science of persuasion
Read time 4 min
Social
Triangular Theory of Love
Intimacy, Passion, Commitment
Read time 3 min
Personality
Big Five Theory
The scientific personality spectrum
Read time 3 min
Evolutionary
The Selfish Gene
We are survival machines for genes
Read time 3 min
Evolutionary
Mating Psychology
The evolution of attraction
Read time 3 min
Evolutionary
Evolution of Jealousy
Why men and women get jealous differently
Read time 3 min
Evolutionary
Fear Instinct
Why we fear snakes more than cars
Read time 3 min
Evolutionary
Reciprocal Altruism
I scratch your back, you scratch mine
Read time 3 min
Evolutionary
Status Seeking
The drive to be on top
Read time 3 min
Marketing
Scarcity Marketing
FOMO in action
Read time 3 min
Marketing
Social Proof
The power of 5-star reviews
Read time 3 min
Marketing
Decoy Effect
The useless option that changes your mind
Read time 3 min
Marketing
Reciprocity Marketing
The cost of 'free'
Read time 3 min
Marketing
Framing Effect
It's not what you say, but how you say it
Read time 3 min
Marketing
Color Psychology
How colors hack your brain
Read time 3 min
Marketing
Loss Aversion
Losses hurt twice as much as gains feel good
Read time 3 min
Cognitive
Cocktail Party Effect
Blocking out the noise
Read time 2 min
Cognitive
Change Blindness
Missing the gorilla in the room
Read time 3 min
Cognitive
Placebo Effect
The power of belief
Read time 3 min
Cognitive
False Memory
Your memory is a reconstruction, not a recording
Read time 3 min
Cognitive
Sleep & Memory
Sleep is the save button for memory
Read time 3 min
Social
Emotional Contagion
Emotions are catchy
Read time 3 min
Cognitive
Mirror Neurons
The biology of empathy
Read time 3 min
Cognitive
Cognitive Flexibility
Mental adaptability
Read time 3 min
Cognitive
Metacognition
Thinking about thinking
Read time 3 min
Cognitive
Peak-End Rule
End on a high note
Read time 3 min
Cognitive
Hedonic Adaptation
The happiness treadmill
Read time 3 min
Cognitive
Negativity Bias
Bad is stronger than good
Read time 3 min
Social
Social Loafing
Slacking off in groups
Read time 3 min
Marketing
Mere Exposure Effect
Familiarity breeds affection
Read time 3 min
Social
Self-Serving Bias
I succeeded because I'm great; I failed because of bad luck
Read time 3 min
Cognitive
Availability Heuristic
If I can think of it, it must be common
Read time 3 min
Cognitive
Hindsight Bias
I knew it all along
Read time 3 min
Social
Social Comparison
Measuring worth against others
Read time 3 min
Social
Stereotype Threat
Fear of confirming a stereotype hurts performance
Read time 3 min
Cognitive
Flow State
Being in the zone
Read time 3 min
Behavioral
Extinction
No reward, no behavior
Read time 3 min
Behavioral
Shaping
Building complex behaviors step by step
Read time 3 min
Behavioral
Observational Learning
Learning by watching - Bobo Doll Experiment
Read time 4 min
Behavioral
Systematic Desensitization
Treating phobias through gradual exposure
Read time 4 min
Behavioral
Token Economy
The sticker chart system
Read time 3 min
Behavioral
Generalization & Discrimination
Similar stimuli, same response; different stimuli, different response
Read time 4 min
Developmental
Erikson's Psychosocial Stages
Life is a series of 8 crises
Read time 5 min
Developmental
Kohlberg's Moral Development
Morality develops in stages
Read time 4 min
Developmental
Zone of Proximal Development (ZPD)
What I can do with help but not alone
Read time 4 min
Developmental
Critical Period
Windows of development that close
Read time 4 min
Developmental
Stranger Anxiety & Separation Anxiety
Wanting only mom and fearing strangers
Read time 3 min
Developmental
Language Acquisition
How children learn to speak
Read time 4 min
Personality
Locus of Control
Do I control my fate, or does fate control me?
Read time 4 min
Personality
Type A/B Personality
Personality linked to heart disease?
Read time 4 min
Personality
Self-Actualization
Becoming the best version of yourself
Read time 5 min
Personality
Introversion & Extraversion
Where do you get your energy?
Read time 4 min
Personality
Trait Theory
Personality is a combination of stable traits
Read time 4 min
Social
12 Techniques to Win Favor
The ultimate scientific guide to likability
Read time 12 min